Email & Coffee

Shares well with others. Remember that from your school days? The concept may well be elementary, but the practice requires good behavior. If you're designing your emails to include social share icons and links, consider the following.

Your company's social network may include FB, Twitter, LinkedIn and Google+ profiles and your marketing goal no doubt includes pushing out the good word in all your communications. Of course, this effort includes your email campaigns.

So, when your subscribers get your email, they Like your FB page, follow your Tweets or review your LinkedIn network profile. You share with them and let them play with your toys.

Let's cross the street and meet your subscribers. Add to the social equation your subscribers FB, Twitter, LinkedIn friends, family and business associates.

Let us suppose that:
Your FB + Your Twitter + Your LinkedIn = 10,000 immediate potential prospects and subscribers

Now, imagine this:
Your Subscribers FB + Your Subscribers Twitter + Your Subscribers LinkedIn + Your Subscribers FB Friends + Your Subscribers Twitters Followers + Your Subscribers LinkedIn Associates = 10,000^?

That's 10,000 to the power of a veritable treasure chest of possibilities.

The underlying challenge is preparing your email so that social icons stand out and navigate appropriately. The better you position the icons, the better chance you will get your subscribers to repost, retweet and FB share with their friends and associates.

Business goals and strategies vary, but the bottom line is the same. So,for many a year, marketing traditionally assisted sales to deliver the good word, through word of mouth and then then through the written word, the advent of movies and television, and now the Internet.

Along comes social networking and marketing discovers a new dimension full of potential.

Ponder the exponential. Where will your FB icon travel? To your page or to new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before!