|Sunday, 11 September 2011 08:49|
Last October, OpenMoves blogged about Google's solution to inbox overload. A year later and your newsletter subscribers have inboxes filled with only important content. That's because, thanks to Priority Inbox, Smart Labels and filters, the Gmail inbox can prioritize mail according to reading habits and avoid spam altogether. When an email is read, it gains a higher priority in the inbox; and when a message goes unread or deleted, its sender gets pushed to the bottom of the list.To predict which incoming message is important, Gmail automatically takes into account a number of signals, including:
The new Smart Labels feature is currently available in Gmail Labs and can be activated by each Gmail user who wants to take advantage of it. Email users are looking for ways to reduce noise. All’s well for the subscriber, but Smart Labels are one of the many up-and-coming tools that will pose a challenge for email marketers.
As a marketer, best start planning for these potential changes now:
- Doing Nothing is Still Doing Something, Right?
- 6 Steps Toward Email Re-Engagement
- The Personalized Email Experience
- Knock, Knock... Who's There? Spam. Spam Who?
- Social Shares: The Final Frontier
- The Corporate Jewels
- Add Spice to Your Life
- You are What you Tweet
- Email Newsletter Etiquette
- What is Social Email?
- Gmail Inbox
- Become an Email Marketing Mad Scientist: Test, Test, Test!
- Don't Throw Metrics Against the Wall
- Blogging and Email
- Jibberish and Nonsequitors