Email & Coffee

Social media marketing is about people and the journey from stranger to fan is built on rapport. As Dale Carnegie said, "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."

Nuture Stranger to Fan
Blogging and email. These are two things that naturally go together. While you blog your business brand to produce the goals you’ve set, you can use your email platform to push out the message.

Your blog content in addition to other value-rich email articles will entice subscribers to click thru to strategic landing pages and business communications to learn more about your products or services.

Test different subject lines and email content to allow your subscribers to show you what they want. Let them identify their interest or their pain and view these promotions as a progression, with results reported, to improve activity over time. With traffic pointing to your blog, optimized website or strategic landing page, the combination of blogging and email will continue to work for you month after month.

Blogging and emails together can transform strangers into fans. By maintaining the relationship, you will give your subscribers what they want and receive what you want in return!