Email & Coffee

Farberware percolated coffee delivers a rich and far superior taste over any drip-ware, but a drip email campaign (also known as life-cycle messaging) potentially delivers all your talk points to prospects at their discretion.

A strategic drip campaign is composed of a series of messages that can answer frequently asked questions, supply customers with a free sample of a paid subscription, or provide an overview of products and services.

Drip campaigns silently work for your company for the duration of the series – distributed automatically one hour, one day, one week or one month apart – and continue to collect prospects as long as you advertise the option to sign up.

Design and layout are key but clean and simple should never be ruled out. Along with the campaign, use a welcome message to confirm new subscribers. This ensures that your prospect's email address is deliverable and sign-up well-intentioned.

For many businesses that are considering email messaging but have only so much to say, drip campaigns will return over time. All while you sip dark roasted coffee and ready your trade news!