Email & Coffee

Through petroglyphs, stone tablets and hand-written scrolls, we first learned our ancestors observations. With the invention of the printing press, the written word brought humankind into a new age. Along with industry and mechanization, technology continues to propel information and experience into our lives.

The printed word, on paper, will someday be as much a relic as hand-paintings on a cave wall. Libraries and racks of books traded for terminals with internet access to digitized volumes. 20 years ago this was more science fiction than science fact. Today, entire businesses will either disappear or re-emerge from their own ashes. Newspaper, magazine, book and journal publishing lie diametrically opposed to cloud computing. Although info-in-the-sky still has a way to go before becoming the modus operandi, there is no denying that this will happen.

Gadgets are everywhere. Smart phones, tablets, eBooks, gaming, movies-on-demand. Nanotechnology brings it all home.

For the past 50 years, traditional marketing departments sunk thousands of thousands of dollars into catalogs, 4C slick advertisements, television commercials and in-person promotional events. Nothing beats being there, but today you can get damn close to being there in the audience of a virtual broadcast. Right now or at midnight, you can receive instructional advertising through email, learn all about a product or service by clicking on a white paper download, read the most recent events around the world.

We are all in the throws of rich-media. Social-networks stream the likes of truth or consequences. The third-world cultures are instantly drenched in global pre-history, current events and macro experiences they had never known to exist.

Whether you wish to swim in it our not, we are all riding the Internet wave. Catalog, book, magazine, and tradeshow revenues slump while nanotechnology reaps profits and delivers competitive devices right into our hands. As a business, you can behave like the three monkeys who hear, see and speak not. The truth be told, without an Internet presence of one sort or all others, your business is like the tree that falls in the forest. If no one is right there, does it even make a sound?