Email & Coffee

Classic marketing departments support sales. Art departments sit in between marketing and sales, listening to discussions ad naseum about trends and metrics and the salesforce plead for collateral of any sort that gets attention.

Today, I sit at my kitchen table, drinking morning coffee, the sole member of my own marketing meeting, strategizing how to get my small business-to-consumer (B2C) client more revenue. Email is understated. Especially for B2C.

Then it becomes a matter of selecting the proper email service provider. Google these words with the acronym, ESP, and pour yourself a cup of java. You'll need to sit back while reading the search engine return pages. At least research the first page.

There are many ESP's and exploring pricing packages is worth browsing the Internet. If you are a small group or company, start small and keep it simple. You'll find the templates are okay, but you'll need to possess rudimentary layout skills and know how to re-size an image.

If you have a budget and hate computers, don't give up on the email medium. Some boutique ESPs offer both full and self-serve packaging. And if you aren't a designer or copy writer, you will also find ESPs that offer a full range of service and payment plans.

May your next cup of coffee be very dark and slightly sweet and your Google be: Email Service Provider ESP. Happy coffee talk!